What is breadth and depth of assortment?
The assortment available in a warehouse and in the retail trade is subdivided into the assortment dimensions assortment width and assortment depth. The assortment width describes the range of different merchandise, the assortment depth the variety of individual product groups.
What is breadth of the assortment?
Product breadth, which is the variety of product lines in a store. Product breadth is all about how wide and diverse an assortment is. A retailer that sells many different types of products is considered to have a large product breadth.
What is product depth and width?
The first of the product mix decisions refers to the product mix width. The width is all about the number of different product lines the company carries. The next one of the product mix decisions is the product mix depth. It refers to the number of versions offered for each product in the product line.
What is width and depth in retail?
Customers visiting a store are looking for either the width of merchandise – the variety of product lines offered – or the depth – the number of each item or particular style of a product on offer.
What is breadth and depth?
Breadth of learning refers to the full span of knowledge of a subject. Depth of learning refers to the extent to which specific topics are focused upon, amplified and explored.
What is depth of product mix?
Depth of a product mix pertains to the total number of variations for each product. Variations can include size, flavor and any other distinguishing characteristic. For example, if your company sells three sizes and two flavors of toothpaste, that particular line of toothpaste has a depth of six.
What is assortment example?
Assortment is defined as a group of things that vary in type. An example of an assortment is a box of chocolates with varying flavors and kinds. The definition of assortment is the act of categorizing. An example of assortment is the filing of papers into categorized folders.
What is product depth?
What is product depth? Product depth refers to the variation in products that a company offers within one product line. For example, if a company has a product line of potato chips that includes five flavors and three bag sizes, the product depth for the line is 15.
What is product mix depth?
What is product line depth?
product line depth: Product line depth refers to the number of products in a company’s specific product line.
Why is depth over breadth?
This curricular movement emphasizes depth of learning such that students reach certain competency levels as established by their teachers. When educators strive for depth over breadth, the argument goes, they increase both student agency (the means by which students control their own learning) and engagement.
How is breadth calculated?
If the perimeter and the length of a rectangle are known, the width can be calculated using the formula: Width = P/2 – l, where l = length of the rectangle; and w = width of the rectangle, and P = perimeter of the rectangle.
What makes up product breadth, depth and assortment?
The product breadth is the number of product lines, while the product depth is the variety within each of those lines. These two elements combine to make up the store’s product assortment or merchandise mix. Specialty retailers will likely have a smaller product breadth than a general merchandise store.
What does deep assortment mean in retail category?
The depth of products offered, or how many variations of a particular product a store carries The width of the product variety, or how many different types of products a store carries A deep assortment —the opposite of a narrow assortment—of products means that a retailer carries a number of variations…
What is the difference between breadth and depth?
Breadth & Depth Definition Product breadth is how many different products a store is offering for sale. The more products are offered the broader is the product assortment of this business. Product depth is how many different variations of each product the store is carrying.
What does product mix breadth and depth mean?
Product mix breadth and depth can show the amount, and variety, of items a company has for sale. You’ve just seen a little of product assortment, or product mix, in action.
